💼 My Role

Business Intelligence / Data Analyst

Responsibilities

• SQL query development
• Data modeling
• Fact table creation
• Dashboard design
• KPI analysis
• Business insight generation
• Operational reporting
• Recommendation development

📌 Project Overview

Designed an end-to-end business intelligence solution for Instacart using SQL and Power BI to analyze sales trends, aisle performance, customer demand, profitability, and product performance.

The project combined SQL analysis in PostgreSQL with interactive Power BI dashboards to generate business insights and support operational decision-making.

🎯 Business Problem

Instacart required better visibility into:

• product performance,
• customer demand,
• aisle profitability,
• seasonal sales trends,